Read our Consumer Health Market Update for our sector insights. Growth of the Consumer Health market (valued at $350B) is being driven by an aging population, an elevated focus on preventive healthcare, and an expanding middle class. However, growth trends have been obfuscated by volatility caused by the COVID-19 pandemic. In our view, many larger consumer companies have not focused on innovation, creating an opportunity for middle-market brand aggregators. These middle-market brand aggregators, in turn, have successfully embraced social media, influencer marketing, and AI-driven sales strategies.

Key Takeaways

1. Over-the-Counter (OTC) Medicine. The OTC market is normalizing post-COVID, with a focus on Rx-to-OTC switches, particularly in women’s health, creating new categories like Perrigo’s Opill contraceptive.
2. Vitamins, Minerals & Supplements (VMS). VMS growth has stabilized post-COVID, with rising demand driven by preventive health awareness and supplements for those using GLP-1 medications.
3. Personal Care & Wellness (PCW). The PCW market, worth over $5B and growing at ~6% annually, is expanding into “clean” personal care products made with natural ingredients, despite limited regulation.

In the dynamic consumer health industry, staying ahead of trends is essential for informed decision-making and seizing opportunities. Bourne is active with multiple assignments across consumer health and other coverage areas. Please reach out to us for more information.

Read our EOY 2023 Consumer Health Sector Snapshot here.